For my senior year advertising portfolio class, our final project was to participate and help develop a campaign for the 2021 NSAC advertising competition. The hosting brand of the competition was Tinder. Tinder is mostly known as a "hookup" app by many people and has created an image in the same light. They were looking for an out-of-the-box approach to an advertisig campaign solution that would paint Tinder as an app for everyone of all genders, races, etc.

Our team came up with the idea of Tinder IRL that encourages people to meet up and make friends, peers, and relationships, not just hooking up. From this idea, we created the Tinder IRL Concert Series, which featured 10 different cities in the United States, much like any music festival.

My participation in this project came from design strategy and implementation. Working with one other person, we created a poster that would showcase the lineup of the performers, as well as a poster that would detail the layout of the venue and point concert-goers to each activity spot and section on the map. We spent multiple hours on each of these, making sure the justification of the text was perfect and that each element was paid attention to in detail so that the posters would come together and be consistent. We also talked to other strategy teams in order to keep an integrated marketing communications amongst the group. Each decision we made was to be consistent with others, while also unique enough to grab the target market's attention since the posters we made were going to be very important on site.

For the concert lineup poster, I used the same colors as Tinder's logo, as well as colors that were consistent with the brand color guide. We also created elements of the background that would portray Nashville's skyline since that is where the first poster would be advertised for. Each different city would have elements of that city's skyline and culture as well.